10 Best e commerce platform solutions services for Your Business in 2024

Explore this detailed roundup of the finest e-commerce solutions services tailored for your business in 2024. This guide meticulously evaluates the top 10 e-commerce, integration, POS & accounting platforms, aiding you in selecting the most suitable options while growing your business this year.

This comparison delves into the leading 10 e-commerce solutions services, essential for launching or growing your business venture in 2024. Examine their features, pricing structures, and customer feedback for these widely recognized software tools.

The journey of running an e-commerce business is thrilling, encompassing choosing a business name, crafting a logo, and developing a website to showcase your products globally.
However, while it’s easy to be engrossed in the immediate tasks, it’s crucial to consider your business’s future direction. What tools will be necessary as your business grows?
Reflect on your complete business strategy while assessing these e-commerce platforms.

What exactly are e-commerce solutions services?
E-commerce platform solutions services encompass software designed to construct and operate an online store and your whole business in general, alongside handling other vital business operations like marketing, accounting, inventory control, and payment processing. Leading e-commerce solutions services enable merchants to create distinctive websites and efficiently manage their expanding businesses with integrated tools.

Here is a snapshot of some of the top platforms for 2024 to help grow your e-commerce business:

1. Connect3PL
2. Shopify
3. BigCommerce
4. WooCommerce
5. Lightspeed
6. Xero
7. Quickbooks Online
8. Magento
9. Avalara
10. Zapier

1. Connect3PL

Connect3PL offers a robust and user-friendly integration solution, enabling seamless connections between your online store and various marketplaces, fulfillment centers, and other platforms. This enhances operational efficiency and streamlines business processes.

With Connect3PL, integrating your channels becomes quick and straightforward, owing to the pre-configured connectors. This allows for a flawless integration of all channels and applications within your order operations.

Key benefits of using Connect3PL for businesses include:

– Quick and easy setup in minutes, eliminating the need for extensive implementation projects or IT involvement.
– Real-time exchange of order operations data across all connected channels.
– The flexibility to add, replace, or remove channels without overhauling the existing order flow processes.

Maintain Synchronized Operations
– Connect3PL ensures uniform data across all channels, ensuring that orders, fulfillments, returns, inventory, and products are consistently aligned.
– Facilitate error-free cross-application transfers with advanced mapping features for product bundles, kits, SKUs, and shipping methods.
– Synchronize every channel with your master product catalog for dynamic product updates, regardless of the catalog’s location.
– Overcome inventory compartmentalization and leverage omnichannel inventory management, ensuring coordinated management of arrivals, fulfillments, receipts, settlements, transfer orders, and purchase orders.

Automated Order Routing
– Connect3PL’s data normalization across all channels guarantees unified management of orders, fulfillments, returns, inventory, and products.
– Enhance cross-application handoffs, ensuring they are seamless and error-free, equipped with comprehensive mapping for product bundles, kits, SKUs, and shipping methods.
– Align every channel with your master product catalog for regular product updates, irrespective of its original location.
– Eliminate inventory divisions and embrace omnichannel inventory management, synchronizing processes like arrivals, fulfillments, receipts, settlements, transfer orders, and purchase orders.

Real-Time Operational Insight
– Enhance operational efficiency with LiveOps visibility, monitoring events across your entire order operations in real-time.
– Gain a comprehensive overview of all orders, inventory, and fulfillment across operations management, logistics, and finance.
– Set proactive alerts to notify you of issues requiring attention.
– Automatically identify and address order-related problems as they occur.

Enhance Data Analytics
– Streamline the flow of normalized data from your omnichannel operations to your preferred data analytics tools.
– Maintain an up-to-date, unified data source across all channels.
– Direct normalized data to analytics, business intelligence, and data lake applications.
– Utilize extensive order flow data to inform and improve decision-making across your operations.

2. Shopify

Shopify stands out as a leading ecommerce platform, offering self-hosted software that enables seamless sales across various customer touchpoints. It boasts comprehensive retail capabilities, from sophisticated website design to efficient shipping processes.

With Shopify, business owners gain a unified view of their operations through a centralized back office. This setup allows for enhanced online store optimization, leveraging social media for extended reach, and experimenting with sales strategies like dropshipping.

As your brand evolves, Shopify scales to optimize your sales capabilities. It features the internet’s most effective checkout process and a Shopify POS system for easy in-person sales and order synchronization with your online dashboard.

For those exploring new business ventures, Shopify’s free trial offers an easy entry point. It provides over 100 themes for effortless store creation and a special offer of Shopify for $1 per month for the first three months to help you achieve your initial sales.

Looking for more advanced ecommerce tools?

– Control your inventory and deliver products efficiently with Shopify Fulfillment.
– Utilize Shopify’s AI assistant for generating product descriptions and engaging with customers.
– Manage international sales smoothly with tools for currencies, taxes, and shipping.
– Reengage potential customers through abandoned cart recovery and email marketing.
– Stay agile with Shopify’s mobile app, managing orders on the go.
– Enhance your store with a vast array of third-party applications available in the Shopify App Store.

Shopify empowers you to start an ecommerce business from home and expand to a global brand, potentially including physical stores. Many have successfully grown their business this way with Shopify.

Pricing: from $29 monthly with annual payment.

Integrated Sales Channels: Access to platforms like Facebook, Instagram, Google, Walmart Marketplace, eBay, and Amazon.

Mobile App Features: A comprehensive suite of tools for complete online business management.

POS System: Available for streamlined in-person sales.

3. BigCommerce

BigCommerce serves as an ecommerce solution geared towards large-scale enterprises. Similar to platforms like Shopify and Wix, it provides services such as website hosting and customizable features for online stores. It also includes functionalities for global sales, search engine optimization, and product listings on various marketplaces.

However, due to its focus on larger businesses, BigCommerce is sometimes perceived as less user-friendly and flexible.

This lack of ease and adaptability played a significant role in the decision of the apparel company Grace & Lace to switch platforms. They opted for Shopify Plus, the enterprise-grade offering of Shopify, seeking a more retailer-focused environment. Discover how BigCommerce stands in comparison to Shopify.


– Complete hosting solution
– Advanced management tools suitable for large enterprises


– Absence of a built-in point-of-sale system
– High cost for premium themes
– Some users find the design tools not intuitive

Pricing: Subscription plans begin at $29 monthly, billed on an annual basis.

Sales Integration Options: Includes platforms like Google Shopping, Facebook, various price comparison tools, eBay, Amazon, Walmart, Etsy, and Instagram.

Mobile Application Capabilities: Features include analytics viewing, order updates, inventory and product management, and customer searches; certain functionalities are exclusive to Android devices.

Point-of-Sale System: Available.

4. WooCommerce

WooCommerce, rather than being an independent ecommerce solution, is a complimentary open-source add-on for the WordPress blogging platform. It transforms a WordPress site focused on content into a fully functional online store, equipped with product displays, a shopping cart, and checkout features, catering to those looking to engage in online sales.

Enhanced ecommerce capabilities can be achieved through paid extensions in WooCommerce, allowing for the development of sophisticated online stores. This includes a range of customizable designs, logistics options, security measures, and other essential ecommerce functionalities. These enhancements are available through both WooCommerce’s own extensions and those from external providers.

While the modular nature of WooCommerce, allowing users to select desired features, is favored by some vendors, others view it as a drawback. This piecemeal approach, involving various plugins and extensions for different store functions, can make it challenging to monitor total expenditures, not to mention the additional costs of hosting and upkeep for a WordPress site. A comparison with Shopify offers insight into how WooCommerce stands in the market.

For WordPress users, the Shopify Buy Button presents an alternative method to monetize websites. By embedding this button, users can start selling with a nominal monthly fee of $5.

Advantages include:

– Over 6,000 integration options
– A robust community of experts


– Limited to WordPress-based websites
– Self-hosting requirements
– Necessitates management of diverse costs and plugins

Pricing: The basic plugin is available at no cost, though additional commerce features and website hosting come at an extra charge.

Integrated Sales Channels: Involves various platforms like Google Shopping, Etsy, eBay, Facebook, Amazon, Pinterest, and Walmart, though the integration process can be fragmented.

Mobile App Functionality: Enables adding products, order management, and access to analytics.

Point-of-Sale: A native POS system is available.

5. Lightspeed

Lightspeed is an ecommerce platform designed to support and grow businesses by providing a comprehensive online storefront. This platform stands out for its ability to integrate seamlessly with Lightspeed Retail, ensuring synchronized operations between physical and online stores. It offers centralized inventory management, which is a crucial feature for retailers managing both in-store and online sales.

A unique aspect of Lightspeed is its wide range of functionalities. It supports sales across various channels, including your own website, popular marketplaces, and social media platforms like Facebook, Instagram, and TikTok. This multi-channel approach is beneficial for businesses looking to expand their reach across different customer bases. Moreover, Lightspeed facilitates the creation of professional and appealing websites quickly, which is particularly advantageous for businesses needing to establish an online presence rapidly.

Customer experiences are enhanced through Lightspeed’s advanced marketing tools, comprehensive reporting features, and efficient payment processing systems. Additionally, the platform provides practical solutions for shipping and logistics, making it easier for businesses to manage their operations end-to-end.

In terms of user reviews and feedback, Lightspeed has received mixed responses. Some users praise its ease of use, value for money, and customer support, while others have faced challenges with specific aspects of the service, particularly around its credit card processing requirements and customer service responsiveness in certain scenarios.

Overall, Lightspeed is a versatile and feature-rich ecommerce solution that caters to various business needs, from inventory management to multi-channel sales and advanced marketing strategies.

6. Xero

Xero is a comprehensive cloud-based accounting software that is designed to cater to the needs of small businesses. Its features are extensive and include the ability to manage bills, expenses, bank connections, and accept payments online. Xero also offers capabilities for tracking projects, payroll management with Gusto, bank reconciliation, managing contacts, and data capture with Hubdoc. Users can store files online, generate various reports, manage inventory, and handle online invoicing. One of its standout features is multi-currency accounting, which supports transactions in over 160 currencies. The software also provides tools for creating purchase orders, quotes, managing sales tax, and offers analytics to track financial health and metrics. An accounting dashboard, fixed asset management, and app integrations further enhance its functionality.

However, it’s important to note that Xero’s customer support has some limitations. The software does not offer direct telephone support, which could be a drawback for those who prefer phone conversations over online interactions. Users can contact the company through its online support system, but the lack of direct phone support might be a concern for some users.

In terms of user reviews, Xero has received positive feedback for its ease of use, value for money, and customer support. Users have appreciated its open-platform ethos, which is reflected in its design choices and features like Cash Coding and Find & Recode. However, some users have expressed a desire for quicker integration of features like Hubdoc into Xero itself and improvements in report generation related to source document tracking.

Xero also offers a range of features for managing purchase orders, files, contacts, sales tax, bills, quotes, invoices, and client portals. It provides extensive expense tracking capabilities, project management tools, and supports multi-currency accounting. Xero’s partnership with Gusto for payroll management and its availability on multiple mobile platforms further add to its utility for small businesses.

Overall, Xero appears to be a versatile and user-friendly accounting solution for small businesses, with some considerations to be made regarding customer support.

7. Quickbooks Online

QuickBooks Online is a comprehensive accounting software that’s particularly well-suited for small to medium-sized businesses. Its key features include:

1. Workflow Automation: This is a major time-saver as it automates recurring invoices, payment reminders, and syncs data from bank and credit card transactions to reconcile expenses automatically. This automation reduces the likelihood of human error in data entry.

2. Expense and Profitability Tracking: QuickBooks Online automatically tracks and categorizes your income and expenses, making it straightforward to review your financial data and deductions at tax time.

3. Reporting: The software comes with built-in financial reports such as trial balance, general ledger, and 1099 transaction detail reports, essential for tax preparation. These reports can be customized and scheduled to be sent automatically.

4. Tax Deductions: It streamlines tax filing by automatically inputting receipts and tracking miles for business-trip expense deductions.

5. Invoicing: Invoicing is made easy with customizable templates that automatically populate with customer information. Invoices can be sent manually or scheduled on a recurring basis.

6. 1099 Forms Management: QuickBooks Online aids in sending, tracking, and filing 1099 forms for independent contractors, ensuring IRS compliance.

7. Mobile App: The mobile app extends the functionality of QuickBooks Online to smartphones and tablets, allowing you to manage invoices, capture receipts, reconcile transactions, and view key financial data on the go.

In terms of pricing, QuickBooks Online offers four different plans to suit varying business needs:
– Simple Start: Suitable for small businesses with basic features.
– Essentials: Includes time tracking and bill management, ideal for businesses with up to three users.
– Plus: Offers more comprehensive features like inventory and project profitability tracking.
– Advanced: The most comprehensive plan, suitable for larger businesses needing advanced features.

Despite its many strengths, some users have reported challenges with customer service and complexities in advanced features. However, overall, QuickBooks Online is praised for its user-friendly interface, robust reporting capabilities, and effective financial management tools, making it a popular choice among small to medium-sized businesses.

For a detailed understanding and user reviews, you might want to check out sources like Business News Daily, NerdWallet, and Software Advice, which provide comprehensive overviews and user experiences with QuickBooks Online.

8. Magento

Magento is an open-source eCommerce platform that offers a high degree of customization and flexibility, making it a popular choice for many businesses, including large brands like Nike and Samsung. Developed in PHP, Magento was acquired by Adobe in 2018, but it continues to be available as an open-source solution.

One of Magento’s strengths is its SEO capabilities. It’s up-to-date with the latest SEO ranking factors, offering a robust URL structure and meta-implementation options. Additionally, it includes analytics for tracking web visitors, which is crucial for understanding customer behavior and improving online store performance.

Magento 2, the latest version of the platform, marked a significant architectural shift from its predecessor, Magento 1. This new version, released in 2015, brought in enhanced performance, security improvements, and a host of new features designed to make the platform more efficient and scalable. Some notable improvements include integrated server-side caching, reduced database table-locking issues, a modular code base for better customization, and improved JavaScript minimization and optimization.

The platform is highly customizable, supported by a range of themes and templates. These can be either created from scratch or modified from existing ones, although it requires knowledge of PHP, CSS, and JavaScript. The themes and templates can significantly impact how a Magento store looks and functions, which is crucial for creating a unique online presence.

Magento’s ecosystem includes a wide range of Solution and Technology Partners. Solution Partners specialize in developing, maintaining, and upgrading Magento eCommerce websites, while Technology Partners offer services across various categories like marketing automation, payments, content management, and more. These partnerships enhance the capabilities of the Magento platform, allowing for a more tailored eCommerce solution.

Magento stands out for its suitability for both B2B and B2C market segments, offering a versatile platform that can handle complex eCommerce requirements. This makes it a suitable choice for medium to large businesses with high traffic volumes and extensive product inventories.

Overall, Magento is a powerful choice for businesses looking for a robust, scalable, and customizable eCommerce platform, especially those with specific and complex online retail needs.

9. Avalara 

Avalara is a cloud-based tax compliance software designed to automate various aspects of tax management for businesses. Its primary function is to simplify the complexities involved in tax compliance, particularly in sales and use tax, but it also covers other tax types like VAT, GST, and excise.

Key Features and Benefits of Avalara:

1. Automated Tax Calculations and Filings: Avalara automates the calculation of tax rates based on geolocation and product classification. It also automates the preparation and filing of tax returns, making it possible to manage and remit taxes to multiple jurisdictions with a single payment. This automation helps to improve accuracy and reduce the manual workload involved in tax compliance.

2. Global Tax Compliance: Avalara supports tax compliance in over 190 countries, making it suitable for businesses operating globally. It manages international indirect taxes and simplifies the process of dealing with various tax jurisdictions.

3. Integration with Business Systems: Avalara integrates with over 1,200 business applications, including popular ERP, eCommerce, and accounting software. This wide range of integrations makes it a versatile solution for various business types.

4. Scalability: The software is scalable and designed to support businesses of all sizes, from small businesses to large enterprises. It offers a range of solutions tailored to the specific needs of different business sizes.

5. Real-Time Data and Cloud-Based Model: Avalara provides real-time tax rate calculations and stays updated with the latest tax rules and regulations. Being cloud-based, it offers the convenience of remote accessibility and reduces the need for on-premise infrastructure.

6. Security and Reliability: The software emphasizes security, with a 24/7 security operations center to protect data. It’s hosted on the AWS platform, ensuring reliable operation and data safety.

7. Cost-Effectiveness: By automating tax compliance, Avalara helps reduce the costs associated with manual tax management and the risk of non-compliance.

Avalara is particularly useful for businesses that have to deal with complex tax regulations, operate in multiple jurisdictions, or are looking to expand globally. Its automation capabilities significantly reduce the manual effort required for tax compliance, thus freeing up resources for other critical business activities.

10. Zapier

Zapier is an automation platform that allows you to connect various web applications to automate repetitive tasks. It is designed to cater to a wide range of use cases and is suitable for teams in marketing, IT, sales, customer support, and more. The platform is used by businesses of different sizes, from startups to enterprises.

Key Features of Zapier:

1. Automated Workflows (Zaps): Zapier enables the creation of Zaps, which are automated workflows that consist of a trigger (an event that starts the automation) and one or more actions (tasks performed by the automation). For instance, you can set up a Zap that updates Salesforce when new leads are added to a Google Sheets spreadsheet.

2. Wide App Integration: The platform boasts integration with over 6,000 applications, allowing for a vast range of automation possibilities. Popular integrations include Salesforce, Google Sheets, Slack, Microsoft Teams, and Zendesk.

3. Customization and Flexibility: Users can create custom zaps or choose from pre-made templates for common automations. These workflows can be further customized with additional steps, filters, delays, and more.

4. Scalability: Zapier offers solutions that can grow with your business, making it suitable for various company sizes and different team requirements.

5. Ease of Use: The platform is user-friendly, with an intuitive drag-and-drop editor for building custom automated workflows. This makes it accessible even to those without technical expertise.

6. Security and Reliability: Zapier emphasizes secure control over your data and automations, ensuring the highest levels of security and reliability.

7. Developer Resources: For those with development skills, Zapier offers a developer platform and API to build and embed integrations, enhancing the platform’s capabilities.

Pricing and User Feedback:

Zapier offers several pricing tiers, starting with a free plan that includes basic features. Paid plans offer more advanced features, higher numbers of tasks, and multi-step zaps. The pricing varies based on the complexity and volume of tasks required. Users generally rate Zapier highly for its ease of use, functionality, and value for money. However, some users have noted that pricing can be a concern, especially for more advanced features or higher task volumes.

In summary, Zapier is a powerful tool for automating workflows between various web applications, saving time and reducing manual effort. Its flexibility, ease of use, and extensive app integrations make it a popular choice for businesses looking to streamline their operations and improve efficiency.

Our final thoughts…

Allocating funds across various segments of your business is crucial, particularly when selecting an integration platform that can connect all your ecommerce platforms. It’s important to choose a platform that is budget-friendly yet provides all necessary functionalities to run and grow your business profitably.

In evaluating the cost of ecommerce platforms, consider various expenses beyond just the initial setup and ongoing monthly fees. These may include transaction fees, costs for integrating additional features, and potential charges for customer support, similar to those in platforms like PrestaShop. Additionally, if the platform doesn’t include hosting, this will be an extra cost to consider.

Select a platform that aligns with your business model. Online sales can vary, ranging from physical to digital products, and each model has unique requirements. For instance, if your business model involves dropshipping, you’ll need a platform that seamlessly connects with your backend operations.

Platforms like Shopify offer a variety of applications that cater to different business models, such as print-on-demand or subscription-based services. These apps can significantly simplify the sales process.

Also, think about your long-term business goals. Even if you start small, having a vision for future expansion is crucial. Limited platforms may pose challenges, especially if you plan to include physical retail, which might lead to issues like inconsistent inventory data due to separate online and offline systems.

A comprehensive integration platform like Connect3PL ensures all your data is synchronized, offering accurate inventory and sales information. It’s also equipped for quick setup for physical sales and offers additional services like access to its fulfillment network.

Many entrepreneurs initially rely on personal savings, loans from friends and family, or personal loans. However, as your business grows, you might need more sustainable funding options. Some ecommerce platforms provide financial support to merchants, such as small business loans through programs like Shopify Capital.

Ultimately, the choice of an ecommerce platform should be based on the platform’s ability to offer an excellent online shopping experience to your customers. Consider platforms that provide an integrated ecosystem, including an online store, payment processing, point of sale, and even small business lending services. Shopify, for example, not only offers a robust store builder but also has an in depth integration with Connect3PL which provides a suite of tools for comprehensive business management and an ecosystem with extensive integration options.

Choosing an integration platform like Connect3PL enables selling across various channels – online, in-person, and more – with ease and scalability. This approach simplifies managing your business and allows you to focus on growth and customer engagement.