Understanding Ecommerce Integration Platforms: A Manual on Integrating Your Application

The Essential Guide to Ecommerce Integration Platforms and App Integration

With over 26.5 million shoppers shifting to online purchasing since 2020, an array of B2B ecommerce applications have emerged to cater to diverse business needs, such as marketing, customer support, subscriptions, and fulfillment. These applications are designed to automate tasks and alleviate brand-related issues through technological solutions.

The integration of these ecommerce platforms is paramount for the seamless synchronization of customer data and enhancing the overall customer experience across various channels.
However, not all applications are compatible.

The creation and maintenance of integrations across a vast number of apps is challenging. As the number of applications grows, so does the need for more integrations.
Nowadays, a widely integrated software application is not just a luxury, but a necessity expected by brands.

In this article, we delve into a revolutionary solution for efficient, cost-effective app integration: the ecommerce integration platform.

Understanding Ecommerce Integration
Ecommerce integration, also known as data integration, is the link that facilitates information synchronization between two applications. For instance, an integration would be the connection that allows customer data from WooCommerce orders to be synced with Salesforce.

What is an Ecommerce Integration Platform?

An ecommerce integration platform provides a space where applications can construct a single integration that serves as a bridge to all other integrations developed by the platform. This type of platform is referred to as integration platform as a service (iPaaS) and offers a consolidated, flexible solution for ecommerce needs.

Utilizing an ecommerce integration platform accelerates the process of building integrations – a single integration needs to be created and maintained, but gives you access to hundreds of new integrations for your clients. This allows your engineering and product teams to focus on developing crucial new features for your product while enhancing the value your application delivers within your customer’s tech stack.

One such ecommerce integration platform is Connect3pl, lauded for simplifying the integration of your product with third-party ecommerce applications. Incorporating the Connect3pl platform allows you to effortlessly embed integrations into your product, operating as efficiently as a native integration without the need for maintenance. For more information, arrange a consultation about integrating your application.

The Main Purpose of an Ecommerce Integration Platform

The ecommerce integration platform was conceived to address a specific problem: the challenge faced by applications that wish to build integrations but have limited resources or time.
Regrettably, many software systems are developed without considering the architecture of other software systems. Despite the numerous effective cloud applications catering to diverse areas like ecommerce, finance, inventory management, and social media, many of these applications lack compatibility, which hampers the sharing of information across crucial business areas, thereby diminishing the utility of the software.

Historically, each application would build expensive, high-maintenance custom integrations in-house or create an API for other applications to integrate into. Others resorted to third-party solutions, which often required new extensions or additional end-points for each integration. These options quickly become difficult to manage.

The solution to these challenges is the iPaaS, which offers a single platform that facilitates the integration of various ecommerce software applications. This enables an application to communicate with others, allowing for seamless information exchange and automation of workflows across applications.

Benefits of Ecommerce Integrations

With the escalating demand for ecommerce integration as companies acknowledge the advantages of online sales, it’s in your customers’ interest to offer more integrations:
Eliminate manual order entry: Ecommerce integrations do away with time-consuming, error-prone manual data entry, improving the speed of data exchange through integration with solutions like Shopify, Amazon, Ebay, SAP, Netsuite, Magento, and others, enhancing customer service and satisfaction.

Ecommerce integration offers numerous additional advantages. The necessity of a brick-and-mortar store has diminished significantly. Starting in 2020, and even more so by 2021, there was a noticeable shift towards online shopping, with more products being purchased online than ever before. The following benefits are part of what Ecommerce integration brings to the table:

Elimination of redundant manual data entry. The era of inputting customer data by hand is over, reducing the likelihood of errors and accelerating data processing. Integrating platforms like Amazon and Shopify with your ERP system updates your Ecommerce site, enhancing efficiency and customer satisfaction.

Precise e commerce inventory management. In the current fast-paced business world, data accuracy is essential. Manual data input risks inaccuracies due to human error. Linking your e commerce inventory management system with your Ecommerce platform ensures automatic, real-time inventory updates.

Streamlined customer notifications. With a unified Ecommerce front-end and back-end system, sending automated notifications to customers becomes effortless. Customers get instant confirmation emails upon purchase and notifications when their orders are shipped, saving time and resources compared to manual tracking and messaging.

Simplified price updates. Adjusting prices, whether for seasonal discounts or cost fluctuations, is made easier. Changes made in one system automatically reflect across all platforms.

Business growth potential. Integrating your systems opens up time and resources, allowing you to concentrate on expanding your business. This can lead to growth, scalability, and the ability to adapt without compromising operational efficiency. Adding new sales channels can attract more business, diversify revenue, improve customer experiences, and increase operating margins.

Enhanced demand management. Ecommerce integration simplifies handling growing demand without needing additional resources. Businesses that have embraced Ecommerce integration recognize that technology has transformed the business landscape entirely.

These benefits are just the beginning of what Ecommerce integration can offer your business. For more information contact us on how we can help your business become integrated.